Leasing Agent/Sales and Marketing

Job Summary

The Leasing and Marketing position is responsible for coordinating the community's marketing, leasing, and renewal tactics to accomplish occupancy, revenue, and resident retention goals by executing all activities related to leasing, providing resident gratification throughout the term of the lease, and ensuring property revenue goals are met.

We are looking for a creative thinker with a marketing mind, great resident retention skills, and an outside-the-box approach.

Responsibilities

• Perform all sales and leasing activities to achieve the community's revenue and occupancy goals by greeting and qualifying prospects, conducting community tours and showing apartments, processing applications, credit screening, and criminal background checks, preparing the lease and move-in package, and ensuring a smooth resident move-in and lease signing.

• Inspect apartments before resident move-in and ensure the apartments are in move-in ready condition; schedule any outstanding items to be communicated with the maintenance team.

• Keep informed about current market and competitor activity that may affect the community's occupancy and sales; create and implement short- and long-term marketing plans and goals to maintain occupancy; follow the community's policies related to concessions, specials, and other programs to boost occupancy.

• Create and accomplish marketing activities to drive qualified traffic to the community, including managing resident referral and employer outreach programs, using internet marketing tools (Instagram, TikTok, LinkedIn, Facebook, e-mail, and other websites).

• Use the on-site property management software to track apartment availability, record traffic and leasing activities, manage resident and prospect data, and capture critical demographic and other information about existing and future residents.

• Ensure that the community and show units meet the Company's standards for show quality by daily inspecting the amenities, leasing tour path, and show units; communicate maintenance and upkeep needs to the community's maintenance team members to make sure the property is physically appealing and that the office and property are prepared daily.

• Follow up with prospects and new residents to ensure satisfaction by sending e-mail, thank-you notes, visits, and cards or making telephone calls or other contacts to finalize decisions to lease and/or renew.

• Execute and perform activities in support of the community's lease renewal program by preparing lease renewal letters and lease contracts for residents, meeting with and contacting renewing residents in advance of move-out dates, and ensuring that lease renewal documents are signed and implemented on time.

• Respond timely and courteously to resident and owner/leadership questions and take immediate action to resolve problems and/or document and convey resident or other requests to the appropriate individual(s).

• Ensure that marketing, leasing, renewal, and resident programs are driven by the community's KPIs, and actively plan and execute action items that drive the team to meet their goals.

• Study, analyze, and understand the community's goals to align daily work actions with the goals of the property; create daily goals that will result in the property taking a step towards their goal.

• Ensure that all training is completed on time, that all projects are on time, and that attendance at all meetings is on time. We take our training extremely seriously. We have daily training goals and daily pump it up goal meetings.

Skills & Qualifications

• Minimum of 1 year of experience in multifamily and leasing

• Demonstrated ability to read, write, and communicate effectively to comprehend and complete legal documents, sell and explain apartment features, and answer questions about the property's operations

• Professional appearance

• Empathy and active listening

• Goal oriented

• Time management

• Ability to work in fast paced environment

• Experience with customer service—resident life cycle

• Strong communication skills and solution driven

• Extrovert personality

• Organized and attention to detail

• Strong skills in social media management

• Strong skills in customer service

• Computer skills and property management software experience (Resman)

• Must be able to pass background check and drug test