Marketing Manager

About Willow Bridge Property Company

Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States' most respected full-service residential property companies, operating a successful portfolio in 75 markets. Headquartered in Dallas, Texas, Willow Bridge proudly employs over 5,500 team members, has built over 200,000 apartments and manages 220,000 units for its clients.

As a national leader in residential property management and development, Willow Bridge is active in 29 states and manages more than 230,000 apartment homes across the U.S.

About the Role

We're currently hiring for a Marketing Manager — someone who brings fresh thinking, follows through, and knows how to bring people together to get results. This position will include some travel to assigned properties and owner meetings.

Responsibilities

Essential Duties:

• Lead development and execution of marketing strategies and programs that support achievement of the portfolio's financial performance goals by implementing action plans around marketing, advertising, leasing, new development presentations, and client communications.
• Partner with regional leadership and community managers to implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines, including online advertising, corporate and property websites, SEO/SEM, SMM, referrals, signage, outreach and email marketing, and other tactics.
• Create and maintain relevant online content for property websites, social media and advertising, including copy, video, and photography. Monitor multi-channel advertising (weekly, monthly and quarterly) results and make adjustments as necessary.
• Work together with regional marketing team and Digital Strategy teams to effectively assess marketing efforts.
• Provide additional marketing support to under-performing properties by analyzing current traffic and leasing performance, troubleshooting and identifying contributing factors, developing and implementing aggressive marketing, advertising, pricing, and promotional campaigns, and closely following up to evaluate results.
• Oversee and manage development of signage, models, curb appeal deliverables, creative communication pieces, promotional materials, presentations, websites, reports and training materials for assigned portfolio of properties.
• Lead presentations to owners and clients by preparing proposed marketing and advertising plans and developing and delivering reports that highlight the property's marketing plans and success, as well as new opportunities.
• Identify and meet with marketing vendors, review proposed service contracts for preferred WBPC pricing, recommend creative service providers, and monitor and manage advertising partners for product and quality on a monthly or quarterly basis.
• Monitor markets for trends, forecasts, job growth, and other economic conditions which may impact occupancy and leasing effectiveness within the portfolio. Recommend changes and response strategies to offset market downturns or opportunities, and provide feedback and recommendations to management teams.
• Collaborate and share best practices with regional marketing team, support corporate events and initiatives, and serve as a brand leader for Willow Bridge Property Company.
• Ensure employees are trained on new digital marketing tactics that have been approved and are in line with community brand standards, including best practices for social media efforts and online reputation management.
• Maintain knowledge of National Marketing platforms including but not limited to Yardi, Entrata, Rent Café, Updater, and Chatmeter.
• Work with Director of Marketing Operations to effectively assess feeds and integrations are in place and working properly.
• Be an advocate for new technology and easily adapt to those changes accordingly.
• Work with WBPC's Director of Digital Strategy to ensure Google Analytics are set up for each community website.
• Assist with recruitment and special career events and tradeshows.
• Assist in the creation of RFP's and pitch presentations.
• Assist with the development and execution of national and regional advertising and marketing campaigns and resident retention promotions.
• Maintain a collaborative environment with Regional Property Managers, Senior Regional Marketing Director and overall Strategic Solutions team.
• Assist in the planning and organization of regional events, which can include sales meetings, seminars, meetings, city-wide outreach efforts such as community festivals, Gold Medallion and WBPC Corporate events.
• Train the Online Presence and Social Media course and TEAML-Marketing course at least once per year, as well as any additional Marketing-related courses as they become available.

Qualifications

Required:

• Minimum 2 years of experience in the multifamily housing industry with a focus on marketing.
• Minimum 2 years of experience handling marketing responsibilities for a diverse portfolio of communities including new construction, lease-up, renovated and conventional.
• Minimum 2 years of experience with or general knowledge of social media campaigns to include Facebook, Instagram, Twitter, Snapchat, Pinterest, GMB, Blogs and others.
• Ability to travel within assigned portfolio roughly 20%-40% of the time.
• Excellent verbal and written communication skills including a capacity to effectively present to a variety of audiences, summarize reporting and make solid recommendations to optimize marketing campaigns.
• Creative and innovative, with ability to set and maintain high standards while following WBPC National initiatives.
• Proactive, takes initiative, works independently and as a part of a team, with strong listening skills and ability to receive and provide critical feedback.
• Ability to multi-task and prioritize in an environment of shifting deadlines.
• Self-starter with strong time management skills who excels at working in a fast-paced, constantly changing environment.
• Highly creative individual with enthusiasm to conceptualize and implement programs that are disruptive while maintaining brand elevations and integrations.
• Comfortable with ambiguity; experience in developing and implementing new approaches and processes.
• Proficient with Gmail, MS Office Suite, CRM software, Canva, property management software, Adobe Creative Suite and other creative software.

Desired:

• BS/BA Degree in Marketing, Business, Communications, or equivalent field.

Benefits

Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.

Typical base compensation range depending on experience: $105,000 annually USD